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Quality B2B / B2C Lead Generation Services

Business Lead Generation service simply refers to the creation or generation of potential customer interest in a product or service. A lead can be generated for diverse purposes – selling, awareness, list building, research, or even opinion polls.

Lead generation has always been considered one of the most effective methods to gain prospective customers. The concept is not new; however, the approach is brand new today.

Today, sales lead generation works wonders for all businesses. Market trends indicate lead generation services will gain popularity in the near future for service-oriented businesses. More often than not, the lead generation process is a win-win situation for both seller and the buyer. In a lead generation process, a buyer can request information from different businesses offering a particular product or service. For the seller, lead generation is the ideal opportunity to pitch their services or products to reach potential consumers.


Statistics show that conversion rates of a lead generation process are higher than that of a cold calling process. The reason is that the lead generation process by lead generation companies is more evolved and engaging than a cold calling process.

The Way Lead Generation System Works!

Lead Generation with Fusion

Fusion BPO offers you leads that will help you boost sales through its comprehensive lead generation services. Our call centers are fully integrated and adequately equipped with trained and experienced professionals to help you generate quality leads with high conversion rate.

At Fusion, we offer lead generation services for businesses of different size and form. While generating leads we also adhere to the compliance of the region. For example - when we cater to our UK and EU clients, we make sure each lead is GDPR compliant.

Some of our major lead generation service offerings include:

Co-reg leads

Co-registration lead is generated via a co-registered ad placement. This is the method used for highly qualified and relevant leads. Co-registration or Co-reg is a chart-topping marketing tool that uses a preferred list or generates leads for other offers. We place your co-reg leads on individual targeted websites and bigger publishing networks. Learn more!

Social Media Marketing/Social media lead generation

With a well-planned strategy and on-time execution, social media can be a powerful marketing weapon to target your audience. With Fusion’s expertise, know-how, and experience, you can engage customers over social media channels and convert them to buyers. Our social media lead generation includes:

Paid Lead gen: Google ads, native ads

PPC, Google Ads, is one of the best ways to target your most qualified audience and acquire high-quality leads. Our custom PPC campaign will help you increase the number of leads with a high conversion rate.

Email Marketing Services

Email marketing is a low-cost and high-impact marketing tool that is a great relationship and brand-building tool as well as a potent tool for lead generation. With our email marketing campaigns, you can get access to high volume of good quality leads.

Direct Marketing

Our Direct Marketing enables our clients to seamlessly communicate with the customers on a large scale and generate more prospects. Directed towards targeted customers, direct marketing uses personal data and involves one-to-one communication with chosen customers at their place. That makes direct marketing a potent tool in lead generation. From building stronger relationships with your existing customers to gaining new prospects, nothing produces more direct response than direct marketing. We offer both telemarketing and postal marketing to generate high-quality leads for our clients.

To know more about our lead generation services offerings, contact us today!

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