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Cross Selling and Upselling - Proven Skills for better business

Cross selling refers to selling of brand new services or products to existing customers. It is a proactive sales approach designed to enhance consumer knowledge with respect to products and services offered and thus convincing them to purchase.

Upselling is another sales approach that offers customers alternative options which they may not have considered earlier. This can be described as a salesman's attempt to sell product add-ons and upgrades thus enhancing the sale value.

Most businesses are known to move their call center operations or outsource them to save costs. In this process, they are known to neglect the fact that about 21% of the clients usually resort to the cross selling or upselling prospects to market their products and services.

Annual market research studies on customer care services indicate that over 60% of the call centers fail to practice cross selling and upselling basics during customer interaction. This is one of the major reasons why most call centers struggle to deliver maximized business.

Cross selling and Upselling call center services from Fusion BPO Services

Fusion BPO provides cross selling and upselling services in order to retain and re-sell to existing customers, a new line of products and services. Fusion's trained team of BPO professionals strictly monitor and analyze customer databases to identify buying patterns. This process backed by proper research and implementation can help customers generate more revenue.

Our marketing specialists are of the opinion that upselling and cross selling should be a strictly practiced in call centers in order to make sure that new businesses launching new products and services are benefitted. The strategy of using cross selling and upselling is already known to work wonders for existing businesses and advocacy of the same into practice is highly recommended.

With 24/7 outbound calling options and global delivery capability, Fusion BPO would be your best bet to outsource your telemarketing needs. With cutting-edge technology and trained/ experienced sales professionals at disposal, Fusion offers the best of both worlds - reduced costs and enhanced business.

How can cross selling and upselling help?

Talk to us today to understand how cross selling and upselling can help you raise the business bar.

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