“I will not be just a tourist in the world of images, just watching images passing by which I cannot live in, make love to, possess as permanent sources of joy and ecstasy.” – Anais Nin
Travel and tourism is the trendiest industry and people all over the world like to invest upon it. In this travel and tourism industry, there has been a current trend of Timeshare realties, which has become popular by late 90’s.
Timeshare is a competitive package for the holidaymakers. Here, they are going to have an access to an impressive line of hotel brands for the customers to enjoy their holidays. If you are an average holidaymaker, then you have ample of choice to select from the Timeshare.
The timeshare companies thus run through intense competition and more effort to engage and retain the existing customers.
For this, the timeshare companies often have to face these four challenges:
- How to recognize marketing strategies that improves customer engagement?
- How to diagnose the customer behavior and thus target the marketing campaigns?
- How to improve sales?
- How to develop a retention program?
At Fusion, we have helped our clients to attain the perfection by solving their four queries as mentioned above. For that we have, prospectable timeshare campaigns to further help our clients.
Improving The Customer Engagement
According to the current level of engagement, we divide customers into a number of bases. This segmentation done under the following categories:
- Most Valuable Customers
- Growing Customers
- Marginal Customers
- Loss-Making Customers
After this segmentation, it becomes easy for our client to design the loyalty programs for their valuable and growing customers. Whereas, the loss-making customers helps to reduce the cost of servicing them. This helps to engage the customers at a higher level and generate profitable timeshare leads.
Members were actually segmented according to the frequency and the volume of the transactions made. At Fusion, we use the data to understand the behavior of the customer. Our client thus forecast whether a member is going to make a booking or not. With this insight it help us to optimize the communication programs and retain the target prospects. Actually, these savings generated from the customers who wanted to book it, boosts the sales conversion rate.
Improvement In The Sales Graph
The data collected in the timeshare campaigns at Fusion is generally transient in nature and is more of permanent nature, and let our client get the tangible benefits. To understand the attitudinal trends of the customers, so that you can communicate effectively and thus improve the sales.
Generation Of Appropriate Retention Campaigns
Use of the timeshare campaigns in a logistics way helps the client to identify the target prospects and give them appropriate retention campaigns. This data used by timeshare companies in separate retention programs to recognize the target prospects and thus save large on the direct marketing costs and reduce attrition.
Additional Services Given at Fusion
Timeshare campaigns have increased the effectiveness of the timeshare companies and they are able to cater better customer service. At Fusion, we have added some extra benefits that include:
- To understand the customers and their buying trend
- Slashing the customer retention
- Increased market efficiency