60 days to nurture the leads! Isn’t it something very aspiring? How leads are nurtured is a big question to many business owners, as we have many sources to have our leads.
We can gather leads from the – web form, free trials, trade show, and referral and even from the business cards.
Defining lead nurturing a little and with prudence to help our readers.
Lead nurturing is actually the marketing term that defines the bonding between potential client and the business. Lead nurturing helps to raise the company profile in the potential client’s eye, that’s making the client bend on buying the company’s product and service when it is time to buy. This is a part of the larger marketing process.
However, this post can be a good read for the people who are interested to know the step-by-step lead nurturing procedures. It is a 60-day journey to close the potential leads. Now you have the potential outsourcing destinations to help you out with a perfect lead nurturing, with fewer hassles. Fusion is one among them who is making the path of lead marketing smoother and efficient.
Let the journey begin:
Day 1: Making an introductory phone call
Day 2: Following up with an email
Day 3 & 4: A nimble wait (until the prospects read the mail)
Day 5: Sending the case study
Day 6, 7 and 8: An enthusiastic wait (reading of the case study and waiting for a proper feedback)
Day 9: Sending the webinar invitation
Day 10, 11, 12 and 13: The lead is now on the track
Day 14: Forwarding the competitive advantages
Day 15, 16, 17, 18 and 19: Accelerating the leads to the buying stage
Day 20: Sending the Whitepaper
Day 21-27: A little more wait to move towards the success
Day 28: Touching the base mail
Day 29-34: The sales representative prepare themselves to close the lead
Day 35: Joining the webinar
Day 36 and 37: A long discussion continues
Day 38: A phone call
Day 39-43: The processing of the phone call carries with the huge customer database
Day 44: Carry on the phone call
Day 45-49: Process carries on
Day 50: Forwarding the implementation guide
Day 51- 54: Suspending all the marketing mails and just carrying on the process of telemarketing
Day 55: Discussing the content
Day 56-59: A little distance away from the close
Day 60: Won it!
THE LEAD HARVESTING TIME!
Lead nurturing programs held by the Fusion BPO Services, yields 15% to 200% in additional, new qualified leads. The close ratios are relatively higher. In this case, the sales pipeline, that opens is stronger and the average sales cycle is shorter.
The clients all over further claim the nurtured prospects bought from 100% to 250% more than those, which were not nurtured. These prospects cited greater positive impression and saw the client retention improve by 50% of the lead nurturing program.
If you feel that your sales lead are like bananas then it’s time to think again. Get hold of a reputable outsourcing company. Here the leads are rated by quality, starting from the seed, the telemarketing agents make them consumable.
So take a ride now!