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Reputation Management of Your Brand

Online reputation management services is a comparatively new addition to our oeuvre. That, however does not mean that we are not skilled enough to take on new and competent projects. Our reputation management team comprises the best talent available in the market. Most business firms, especially the middle and small scale firms, feel that they do not need reputation management services because they are not playing for high stakes. There is also a wrong perception that if you conduct your business in a flawless, transparent way, you will never need additional measures to secure your brand reputation. Wrong ideas about your brand can hurt your business in more ways than one.

All brands, small and large, need efforts to consistently work for a better reputation in the consumer market. Brands are the only items that sell. Unless your product/service is branded, consumers choose to ignore your produce, even if they are better in price and features. On the other hand, the inverse is true as well: brands can help you sell even when your produce is not the best deal around. Reputation management experts work on your brand image online. Online reputation management does not mean that we swing into action only when something untoward happens. Reputation management services is a consistent and continued process. Like search engine optimization (SEO), you will have to continuously strive to make it work.

There are various ways in which we carry out reputation management campaigns for you. Some of them are listed here:

Feedback:

  • Our online reputation executives scourge the Internet for mentions about your brand. We use Internet tools like Google Alerts to notify us each time anyone posts something about your brand online. We immediately check up the post to find out if the comment has some substance or is just a rant. When we find the allegations to be true, we try to rectify the situation by coordinating with your customer service department. We also post rejoinders to the comment to let others in the network know how prompt your brand is.

Information Dissemination:

  • The writers working for our reputation management generate positive content about your brand to inform those interested in your brand. The content written is promoted through article and blog submission on various websites that have high traffic. We ensure that our content is read by more users by bookmarking it on sites like Digg and Delicious.

Search Engine Optimization:

  • SEO specialists are deployed to aid our reputation management services. The SEO experts advise the online reputation management team on how they can build up the strategy to dislodge all the negative comments and posts from the first few pages of the search engine rank pages (SERPs). Users generally don't look beyond the first 3 pages and our online branding experts ensure that the negative comments never make it to the eyes of the users looking for your brand.

Social Media Marketing:

  • Social media marketing plays a major role in the online reputation management campaigns that we do. Our executives work on social media networks, interact with the users and try to get more people into the network. Studies have revealed that users often listen to each other before making purchases. We ensure that you fare well in terms of brand reputation on the social media networks.
 
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