| Fusion BPO – Market Research Case Study I |
|
| |
| Company : A US market leader in refurbished medical equipment. |
| |
| Project Type: Market Research / Interviews |
| |
| Team Size: 50 FTE |
| |
| Total Project Duration: 60 Days |
| |
| Quality Control : Offline / Online Call Barging, Research Data Validation |
| |
| Project Description : This project was awarded to Fusion BPO by a reputed market leader in US dealing in refurbished medical equipments like Operating Room Machinery, Patient Monitors, Cardiovascular Equipments, Intensive Care System, Respiratory, Neurology and others. |
| |
| This Market Research Project involved interviewing the decision-making authorities that include various Medical Equipment Dealers, Hospitals, Clinics and Direct Marketing Vendors. |
| |
| The interview with all concerned persons usually involve a lengthy procedure, mainly with an objective of assessing the market requirements, the equipments they are dealing with, new equipment requisites, awareness about new developed machinery and the order frequency. |
| |
| Finally, the gathered data is collated in an excel format and thereby it is sent to the client after the necessary Quality Control Checks. |
| |
| Challenges: This project required Fusion BPO to make volumes of calls to countries like China, Japan and even Mongolia, which often resulted in a language barrier. However, we accepted it as a challenge and successfully delivered to accomplish our tasks. |
| |
| Fusion Expertise: Well equipped with all our technical expertise, we are known to design and manage diverse Market Research Campaigns whether small or big. Fusion can boast of its immensely trained people who are cross-trained in diversified lines of business. The Project success is guaranteed by a superlative IT Infrastructure and a wide choice of 8 Contact Centers spread across India and Canada. |
 |
| |
|
| |
| Fusion BPO – Market Research Case Study II |
|
| |
| Company : A world leader in publishing Business Information articles / magazines. |
| |
| Project Type: Market Research / Interviews |
| |
| Target Countries: United States of America |
| |
| Team Size: 80 FTE |
| |
| Total Project Duration: 90 Days |
| |
| Quality Control : Offline / Online Call Barging, Research Data Validation |
| |
| Project Description : This project was awarded to Fusion BPO by a global provider of professional information and workflow solutions encompassing diverse fields of expertise that include Science, Medical, Legal, Risk Management and Business Sectors. |
| |
| This Market Research Project necessitated interviewing the decision-making authorities in 4-5 segments of Industry Verticals including Science, Medical, IT, Manufacturing etc. All individuals who were interviewed hold high profiles and were highly placed, usually in the rank of CEOs / MDs. |
| |
| The Interview mainly focused on the confirmation of the existing subscription of the magazines or articles the company have been receiving, offering a Six Month Free Subscription and followed by a very lengthy data capturing processes about the line of business, the turnover details, the future line of businesses targeted, market share, employee strength etc coupled with the contact information. |
| |
| The collected data was assembled in an excel format and later on was sent to the client after the necessary Quality Control Checks and filling up of the Online Interface provided by the Customer. |
| |
| Challenges: This project required Fusion BPO to call the top-ranked executives in Fortune listed companies. Bypassing the gatekeeper and the availability of the person concerned were two major challenges experienced. |
| |
|
|
| |
| Fusion BPO – Market Research Case Study III |
|
| |
| Company : A Market Leader in the area of Telephone Lead Generation, Telephone MR and Product Marketing. |
| |
| Project Type: Market Research / Interviews |
| |
| Target Countries: United Kingdom |
| |
| Team Size: 120 FTE |
| |
| Total Project Duration: 100+Days |
| |
| Quality Control : Offline / Online Call Barging, Research Data Validation |
| |
| Project Description: This project was awarded to Fusion BPO by the most reputed UK Company specializing in the area of Telephone Lead Generation, Telephone Market Research and Product Marketing. Their dedicated Contact Center establishes contacts with thousands of UK based customers on a daily basis in a Survey Engagement to provide their clientele with high quality information and telephone leads. |
| |
| This Market Research Project involved interviewing the UK Home Owners regarding Age / Income brackets, Health state, Insurance, Mortgage on house, Loans, Credit Card, Debt Consolidation, Pets, Reading preferences, Entertainment preferences, Favorite Delicacies and Fast Food Joints to name a few. |
| |
| A huge set of questions was put forward encompassing the marketing requirements of a huge range of Retailers and Distributors and the Completes generated out of this project is particularly crucial data for their analysis of Market and Segment Identification, Creating adequate Marketing / Promotional campaigns or Product Launches. |
