Webinars are coming up fast as the latest lead generation tool. The primary reason is that call center units need some fresh Web 2.0 tools to make the difference. BPO work in the B2B sector is not as easy as it is in the B2C sector. Business heads are no longer willing to take your calls and talk to you. You have to engage them in a way that is productive and even if they are not doing business with you, they must feel that their time with you was worth it. That is why webinars are such a great idea for call center services who want to bag those big projects in the coming days. But not all call centers are able to conduct successful webinars. Here’s a Fusion special tip to make webinars productive.

The timing of the webinar makes a significant difference. The call center must schedule the webinar according to the convenience of the business heads that have agreed to participate. It’s a bad idea for a BPO to schedule a webinar in the morning. That is when these entrepreneurs are busy doing their work. Similarly, the early days of the week are not good ideas either. The ideal time for a B2B lead generation webinar is in the middle of the week and in the afternoon. That’s when you can expect maximum turn out. Obviously, if you are doing a global webinar, you have take the time zones into consideration.