I’ve been getting calls for some time now, where as automated voice talks of offers available either on my credit card or my mobile phone service and I’m sure all of you are having a similar experience. So finally after doing some research I found out that the technology behind this is called Voice Broadcasting System. This is a mass communication technique that simultaneously broadcasts hundreds or thousands of recipients. By this method, a contact center can reach out to its customers or subscribers in an easier and faster way. This technology even allows the provision of Interactive Voice Broadcasting for the contact center, where recipients can interact with the system through multiple keypad entries. These messages can even be personalized through advanced text-to-speech software. The actions that can be programmed may include surveys, information confirmation or navigation through a phone menu. A contact center may even opt for a more qualitative result by allowing call recipients to leave a voice response in place of a keypad entry.