Despite laws being imposed in almost every civilized country, the violation of telemarketing tenets continue unbridled. Recently, the American authority Federal Trade Commission (FTC) imposed stiffer laws for call center units that violate the debt recovery and consolidation laws. In Germany, the Federal Network Agency has declared their telemarketing services laws to be “toothless” against violations. The country has strict laws against outbound call center agents trying out cold calls to residents. The country also has a Do Not Call list that is susceptible to being violated as massively as their international counterparts. The telecommunication departments seem to be at war with the BPO units to cut down on unsolicited calls.
Come to think of it, violating the telemarketing norms doesn’t really serve any purpose. Those who prefer not to be called for telemarketing services will not be using them anyway. So the call center can actually save up on resources by not calling these people up. BPO firms can treat the DNC list as one consisting of subscribers who don’t want your products/services. They have made a definitive choice and your outbound call center agents cannot do anything to make them change their mind at the risk of inviting lawsuits against the BPO service unit. It’s best to let them be or try lead generation procedures on them through websites and social media networking. That is what we do at Fusion BPO services and it has paid rich dividends for us.
