Fusion BPO Services has always taken a keen interest in the study of BPO service trends. We keep a tab on the business process outsourcing industry in a way that we do not miss out on anything that is happening in the sector. We have been following this emerging trend of call center units tying up with other call centers or business firms to present a united front. The aim is clear. We want to face the challenges that we are headed towards in the near future. The recession has taught us some valuable lessons in business. More than anything, it has taught us not to take anything for granted. BPO service units often tie up so that they can complement in each other in terms of resources and also in terms of market. When you join hands, you can fuse your telemarketing clients as well.

We have not shied away from having business partnerships and acquisitions as well. We have acquired the Canadian financial firm, Centennial Marketing Group. We hope to extend our call center services to the financial sector in Canada and other territories through this tie-up. Diversification into telemarketing services that we have not done in the past is something that always poses a pleasant challenge. We do not want to be limited to certain aspects of the BPO sector only. The studies of respected firms like Gartner tell us that we must adapt and build ourselves to combat the threat of being obliterated through sheer stagnation.