It was not long back when people had written off newsletters as important for the process of lead generation. However, the handful of BPO experts who made these presumptions should see the results that newsletters are achieving in B2B lead generation. It’s obvious that business heads have no time for the telemarketing calls made by the call center agents. They prefer communicating through emails. Newsletters are nice ways to tell them that they are in your business loop. The call centers can send in newsletters to entrepreneurs even if they are not their clients yet. People in power like to be treated specially. If you can give them the inside view of your work through well-written and designed newsletters, it will earn you brownie points for sure.

The only point that BPO firms need to keep in mind is that the newsletters must smack of professionalism. If you are using the newsletters for B2C lead generation, make sure that you get the consumers to subscribe before you send them a copy. Call center units need to study the CAN SPAM Act and regularize their newsletter delivery process accordingly. We have an integrated email delivery system to deal with ISP and ESP blocks and to ensure that the newsletters ride smoothly into the receiver’s inbox. Our newsletter campaigns have done well for sales lead generation. We also provide contact information on the newsletters to enable the consumer to contact us without having to dig around.