Making cold calls may give you some benefits out of what you had already discarded as trash in the lead generation procedure. But it does more damage than good to the telemarketing campaign. A survey conducted by the consumer group ‘Which?’ has revealed that 70% of the recipients of cold calls from the outbound call center desk didn’t like them. They hung up on the cold calls because they felt that the BPO agents were not prompt enough to follow up on the leads when they were generated. Many felt betrayed that the call center did not touch base with them when they had already agreed to purchase the product/service. Cold calls to such consumers never make an impact, unless it’s a negative one!

Fusion BPO Services has reaped some benefits from cold calls. But those have not been entirely productive for our lead generation methods. To avoid a situation where we have to make cold calls, we have devised the system of prompt follow-up on sales lead generation. Our call center agents always ensure that the generated leads are converted into sales. We keep a close association with the in-house sales or marketing department of our clients. Keeping in touch with them make us aware of how many of our leads were converted into sales. We associate ourselves closely with the clients and make sure that we fulfill the promises we make to the consumers.