The attrition rate in the lead generation companies has always been high. There are several reasons for this. One, the work of sales lead generation is a highly stressful work. Agents tire out after working in pressure-cooker situations for too many days at a stretch. Two, the hierarchical structure in a call center is more or less flat after a certain point of time.

There are so many call center agents fighting to take the next step up, any offer from an external call center services is generally enough to quit and move on. Three, the technological advances in BPO services is so abrupt and fast, many cannot catch up and hence fall by the wayside.

However, the attrition rate of BPO units has gone up higher than usual in the last few months. A business outsourcing giant like Infosys is looking at an attrition rate of 15.8% in the last quarter. If that is the state of affairs at one of the leading BPO services firms in the country, with excellent employee management policies and skills, the reality at other firms looks bleak indeed.

The lead generation companies are not unaware of this alarming rate of attrition. It’s a serious blow to their efforts at cost-cutting or building up a formidable and stable team of quality sales lead generation specialists.