You will be surprised to know that the number of women working in the BPO sector has actually grown in the last two years. The growth is not a meager figure, women employment in the BPO industry has gone up by 60% bringing their number close to 7lakhs. So what works for these women? Why are they taking up a BPO job? Well, here’s what I feel.

One thing that works for them is the availability of transportation facilities. The call center industry is also allowing flexible working hours and a relaxed leave policy. Other practices that draw women to a call center is its recent attention to anti-harassment policies, healthcare and awareness programs. A modern call center also houses a women’s lounge and arranges for recreational activities focused on women. Women are enjoying an equal footing in the BPO industry as there is a consciousness about their vital role in upholding social structure.

This is one interesting piece of news you will seldom come across. I first came across this news over the holidays and later checked it out to know more. There have been reported cases of hiring at a call center to serve the unemployed.

Yes, you heard it right. The recession has been taking away jobs from all sectors which saw the rate of unemployment rate soar in comparison to the recent years. There have been a flood of calls to a call center catering to unemployment claims and benefits. The rate of calls at this call center has nearly multiplied ten times in the past months forcing them to hire additional call center agents to serve the purpose. This is not a unique case as more cases of joblessness are emerging every second in this global economic slowdown. This curious case of opportunity among despair is a perfect example of the booming call center industry.

In today’s world, BPO as a contact center is found to offer the most cost effective and timely solution. It is where you can learn to save time and refine the work force of a company. Services rendered by a BPO call center are especially meant for the operational excellence. They work as a talent organization engaged in offering skilled manpower to assemble and meet with the growing business requirements globally.

The main goal of all-round call center services is to maximize the performance of a company. There are several factors that make a call center to contribute to the business success. These include

1. Service Efficiency:
There remains a huge difference in the pattern of marketing services rendered by a company and that offered by an experienced team of BPO professionals. First of all, BPO as a customer care service center is assigned to perform their job in one specific manner including a host of service providers. These include specially trained executives, managers and trainers who are framed out in such a manner to bring you best service in all respect. It is individual specification that matters in a BPO customer care unit aimed at improving the service efficiency and quality thereby offering better market positioning.

2. Time efficiency:
Most businesses outsource call center services. Why? This is because a BPO can handle your additional task of marketing making you save a lot of valuable time and cost. This is how you can utilize much time in promoting your business activities. In most circumstances, it is found that both employer and the employees save much time and thereby can bring about better results.

BPO features are aimed at bringing about better business assistance and service delivery. A lot of companies are going for specialized BPO services catered by well known and established BPOS. This is just to lower the working cost, bringing about efficiency and improved ROI.

The global slump has deeply impacted the business process outsourcing of maintenance projects and application development, slowing it down considerably. But it seems that this has not negatively influence clients like Bank of America, Citibank or JP Morgan to outsource more back office jobs to Indian BPO firms. Recession, or not, Indian BPO firms always offer a cheaper way to perform tasks and the need for cost-cutting is more than never before. Nasscom reports suggest that the growth of India’s back office outsourcing will grow by nearly 20% to reach $15 billion revenue. On the other hand, outsourcing of IT services will be a little sluggish.

The overall BPO industry will witness a growth in double digits because the economic slump is forcing companies from other fields such as healthcare and entertainment to seriously consider the outsourcing of back office tasks. As the BPO normally has long-term contracts it is in a better position to see off the recession.